Compliance with Google Publisher Policies and the following guidelines is mandatory for all publishers. Failure to comply without Google’s permission may result in ad serving or AdSense account suspension. Disabling your account will render you ineligible for further participation in the AdSense program.

As policies are subject to change, please regularly review updates. By agreeing to our Terms and Conditions, it is your responsibility to stay informed and adhere to the posted policies. Exceptions require explicit authorization from Google.

AdSense code can be placed on pages falling within the scope of Google Publisher Restrictions, although such content may receive lower advertising compared to unrestricted content.

Preventing Fraudulent Activity:

It is important to avoid engaging in invalid clicks and impressions. Publishers are strictly prohibited from clicking on their own ads or artificially inflating impressions and/or clicks using any manual methods. This policy ensures fair and accurate data regarding ad performance.

Boosting Engagement: Maximizing Clicks and Views (Non-Rewarded Inventory)

Publishers must refrain from soliciting clicks or views on ads or employing deceptive methods to generate them, except for rewarded inventory. Prohibited practices encompass offering incentives to users for ad views or searches, pledging to collect funds for third parties based on such actions, and positioning images alongside individual ads. This guideline ensures transparent and genuine interactions with advertisements.

Traffic sources:

Google Ads cannot be displayed on web pages that receive traffic from specific sources. Publishers are prohibited from participating in paid-to-click programs, sending unsolicited emails, or displaying ads as a result of software applications’ actions. Furthermore, publishers utilizing online advertising must ensure their web pages adhere to Google’s Landing Page Quality Guidelines.

Ad behavior:

Publishers have the freedom to customize the AdSense ad code, as long as their modifications adhere to fair practices and do not artificially enhance ad performance or adversely affect advertisers. For additional details, please refer to the guidelines on modifying the AdSense ad code.

Optimizing Ad Placement for Maximum Impact:

Optimal Ad Placement Guidelines for Publishers: Enhance user experience and maximize revenue by strategically placing ads. However, ensure AdSense code is not used in inappropriate locations such as pop-ups, emails, or software. Adhere to specific product policies. Refer to our comprehensive article on ad placement policies for further details.

Please note that Google ads, search boxes, and search results must not be:

• Integrated into any software application, except AdMob.
• Displayed in pop-ups or pop-unders, including within such windows.
• Placed in emails or on email-focused pages.
• Positioned on pages where dynamically-generated content takes precedence.
• Featured on non-content-based pages (excluding AdSense for search or mobile AdSense for search).
• Utilized pages created solely for displaying ads.
• Placed on pages that may confuse users with Google affiliation due to misuse of logos, trademarks, or brand features.
• Located in violation of policies specific to other Google products or services.
• Positioned on pages that frame content without permission from the content owners.”

Note: The rewritten heading condenses the original information while maintaining its key points. It aims to be clear and concise while still conveying the necessary guidelines for publishers.

Analyzing Site Behavior:

To ensure user-friendly navigation, Google ads displaying sites should adhere to the following guidelines:

1. User-Friendly Navigation: Websites displaying Google ads should prioritize easy navigation for users, allowing them to find information and browse seamlessly.
2. Non-Intrusive Experience: Sites must not alter user preferences, redirect users to unwanted destinations, initiate automatic downloads, or include malware that can compromise user devices or data.
3. Pop-Up and Pop-Under Restrictions: Sites should refrain from implementing pop-ups or pop-unders that disrupt the user’s browsing experience or interfere with site navigation.

By adhering to these guidelines, websites displaying Google ads can provide a positive and hassle-free experience for their users.

Deceptive Website Navigation:

Every publisher must comply with ad placement policies and avoid deceptive practices. Ads should not be placed in a manner that could be confused with menu, navigation, or download links, with the intention of generating clicks or views. It is the responsibility of each publisher to ensure their ad implementation follows these guidelines.

Some examples of prohibited actions on this platform include:

• Making false claims about streaming content or downloads.
• Providing links to non-existent content.
• Redirecting users to irrelevant or deceptive web pages.
• Deliberately using navigation methods to mislead users.
• Placing ads in locations that are typically used for navigation, leads to a confusing user experience.

System Requirements: What You Need for Smooth Operation:

To ensure a seamless user experience, Google has established precise technical guidelines for websites that display Google ads. Compliance with these guidelines is mandatory, and only websites that adhere to them are permitted. Kindly refer to the following detailed technical requirements for review:

WebView technology has certain format requirements when it comes to displaying AdSense for content (AFC) and Ad Exchange (AdX) display ads. Not all WebView technologies support these ad types. To monetize through WebView and display AFC and AdX display ads, app developers must adhere to the following supported viewing frames:

• Android: Use Chrome Custom Tab.
• iOS: Use SFSafariViewController (only available in iOS9 and iOS10). For displaying Google AdMob and AdX in-app ads alongside a WebView, make sure to integrate the Google Mobile Ads SDK and comply with all other AdSense program policies. This allows you to show these in-app ads seamlessly.